Case Study — FMCG
Vendor Consolidation for Pan-European Pricing Data
The Challenge
Our client had accumulated four different pricing data vendors over the years. Each had been procured separately by different business units or regional teams, resulting in overlapping coverage, inconsistent data formats, and no central visibility into total spend or vendor performance.
The combined annual spend exceeded €600,000, but no one could clearly articulate the ROI or even confirm that the company wasn't paying twice for the same data.
Our Approach
We began with a comprehensive vendor and data audit:
- Mapped all existing contracts, coverage areas, and pricing structures
- Identified overlaps and gaps in retailer and geographic coverage
- Assessed data quality and delivery mechanisms across all four vendors
- Interviewed internal stakeholders to understand actual usage patterns
Based on this analysis, we developed a consolidation strategy that reduced the vendor count while improving coverage. We then ran a competitive process among the incumbent vendors and two new entrants.
The Outcome
The client moved from four vendors to two: a primary provider covering 85% of requirements and a specialized regional provider for markets where the primary lacked depth. Both contracts were negotiated with clear SLAs, unified data schemas, and volume-based pricing.
Results
- 45% reduction in total data spend
- Consolidated from 4 vendors to 2
- Unified data schema across all markets
Beyond the immediate cost savings, the consolidation enabled the client to build a single source of truth for competitive pricing data—something that had been impossible with fragmented vendor relationships.